It all begins with a dog.
Hello! We are Brian and Magda, the husband-and-wife team behind the Woofi brand.
With Brian’s expertise in video production, helping businesses grow through visual storytelling, and Magda’s background as an Accountant, we combined our skills to build something truly special—our own family business.
How It All Started
Our journey into the dog world began with our first Nova Scotia Duck Tolling Retriever, Maple. Training her was an eye-opening experience that showed us the power of building a deep connection through training and dog sports. What started as a hobby quickly turned into a passion, and we soon found ourselves competing in dock diving, flyball, and agility. We’ve also explored rally obedience, scent detection, and even had the thrill of performing in front of an audience! With the addition of our second Toller, Aspen, our adventure in the dog world continues to evolve.
As we immersed ourselves in training, sports, and research, we realized something profound—dogs aren’t just pets to us; they are our family. Choosing to live a child-free life, our dogs became the center of our world, and just like any loving parents, we strive to give them the best life possible.
From Passion to Purpose
In 2023, we took a leap of faith and launched The Woofi Shop, an e-commerce store dedicated to dog lovers. But we quickly realized that selling dog-centric products wasn’t enough to express our passion for these incredible animals—we wanted to do more. That’s when we shifted our focus to sharing knowledge, experiences, and insights with the wider dog-loving community. And that’s how The Woofi SHOW was born. The podcast became an outlet for us to share everything we’ve learned to help fellow dog parents navigate the challenges and joys of raising a dog in today’s world. But our podcast isn’t just an outlet—it’s also an opportunity for us to learn and grow as dog parents ourselves! We invite dog experts from all over the world to share their expertise, teach us something new, and help us continue evolving as responsible and informed dog owners.
Expanding Our Mission
Our love for dog sports, content creation, and education opened new doors of opportunity. One thing became clear: dog sports deserve a bigger audience. That’s why we launched our latest venture:
🎥 Live-streaming dog sport events! Now, you don’t have to be at the event in person—we bring the excitement straight to you. Our goal is to raise awareness of dog sports and inspire more dog owners to explore the world of canine enrichment and competition.
Our Commitment to Dog Parents
At the heart of everything we do is a simple goal: to help dog owners become the best dog parents they can be. We know firsthand that raising a dog comes with challenges, and we believe that knowledge, community, and engagement make all the difference.
That’s why we dedicate our time to researching, learning from experts, and staying up-to-date on the latest in dog health, training, and enrichment.
In addition to our podcast, we’ve built a supportive online community of over 300K members (Dog Behavior and Training Tips : on Facebook), where dog owners can connect, learn, and share their experiences. Whether through our podcast, our Facebook group, or our live-streamed dog sport events, we want to empower dog owners with practical knowledge, inspiration, and encouragement to give their dogs the best life possible.
Being a great dog parent isn’t about being perfect—it’s about being informed, proactive, and always willing to learn. We’re here to support you on that journey, and we’re grateful to be a part of your dog’s life in any way we can.
🐾 Let’s build a better future for our dogs—together!
Brian & Magda